In recent years, serums have become a major part of skin care for people. With increased demand, the market has kept up with supply as various serum brands have become staples in the cosmeceuticals industry. They use Custom Packaging for their products and have seen incredible success, partly due to it. The reason is simple, they use well-designed boxes with patterns and colors that attract buyers. But how do you design a custom box that stands apart in the retail market and grabs buyer attention? To answer this question, this article will detail design tips that help businesses create bespoke serum packaging boxes.
Design Tips for Serum Boxes
Since you are reading this, chances are you’ve already made up your mind about using custom serum packaging. It offers benefits that traditional boxes can’t, like versatility of design, better protection, being cheap to make, and more. Designing a custom box is no rocket science, but it isn’t as simple. It must be well-thought out, be able to secure fragile serum bottles, and attract buyers. With that in mind, these tips will help brands come up with a unique serum packaging design:
Generate a Template
Before businesses start with a proper box design, they must create a template of how the box will look. The template must be as per the specs of the serum bottle to ensure it can support it. To save time, companies don’t have to come up with a unique template of their own; there are plenty of online resources that provide prebuilt templates for custom boxes. While a unique shape is an important factor, brands must also consider the practicality and functionality of the design. It won’t matter how pretty the design is if the buyer gets frustrated by it. The template allows for small-scale testing to ensure the box design is suitable for the serum bottle.
Consider Product Safety
A box is pretty useless if it can’t keep the stored item secure. The buyer expects the brand to provide packaging that doesn’t break under the weight of the serum bottle. If the item is damaged while being delivered or shipped to the buyer, businesses can lose future sales.
The traditional box is a one-size-fits-all solution; it’ll either be too big or too small for the serum bottles. The bottle will move around during shipping, which increases the risk of damage. The customizability of custom boxes allows them to be made for the exact physical specs of the serum container, and brands must ensure that this is the case for their design. It will keep the bottle from moving while shipping, which reduces the risk of damage. They can even add padding in the form of custom inserts to make sure the fragile serum bottle remains secure.
Experiment with Color Schemes and Dynamic Fonts
Colors and fonts make all the difference in a box design. Colors evoke emotions in people, like red represents passion or love, while green depicts harmony and growth. Test different color schemes to find the one that aligns with the item and best represents the brand itself.
The use of a font is just as important; consider a dynamic font that makes custom serum boxes stand out. There are so many options for fonts that there must be at least several of them that will help businesses embellish their box designs.
The font must be chosen based on the target audience and the aesthetic the brand is going for. While it should be stylish and dynamic, it must also be readable. San Serif or Slab Serif fonts are mostly used for product packaging and are pretty easy to read. Both the color scheme and the font should come together naturally and coherently to ensure an incredible design.
Ensure the Brand is Recognizable
The brand must be at the front and center of the design to ensure the buyer knows which company’s serum they are purchasing. To that effect, the logo should be part of the box design. However, don’t slap it randomly in the design and be done with it. Consider its placement, and it should blend with the design in such a way that it does not stick out but ensures the buyer that they are purchasing a branded item.
Use Quality and Sustainable Material
The use of quality material to make Custom Serum Boxes is essential. It gives the box the durability to maintain its shape and protect the serum vial from external factors. Using low-quality material leaves a bad impression on the buyer, and brands lose potential purchases no matter how unique and eye-catching the box design is. In the cosmeceuticals industry, perception is everything and good packaging helps businesses establish the perception of a quality product.
The use of recycled or sustainable materials is just as important. There has been a shift in buyer habits in recent years, as they prefer to purchase from companies that keep sustainability in mind when making their products. Using such materials presents the brand in a good light and ensures they make a sale.
Don’t Overdo the Design
While designing a box, some lose sight of what should be included and omitted from it. This leads to an overly complicated and cluttered serum box design. The branding elements get obscured, which isn’t ideal for brands. They must keep the design simple and coherent while following the above guidelines. The use of the font should be just enough that it conveys only the necessary information. Let the branding elements shine and speak for themselves.
Iterate the Design
The first design that businesses come up with will always have something that can be improved or added. Companies spend a lot of money to iterate their packaging designs to stay relevant. Conduct customer surveys to discern what they think of the design and make changes as per the feedback. Iteration is part of the process and a vital one. Only after going through several iterations will businesses come up with a design that appeals to the buyer and best represents the product.
Additional Tips
The aforementioned tips ensure a functional and unique serum box. However, we have some more pointers that aren’t as vital to the design process but add value to it.
Use Textures and Patterns
The design of a custom serum box can be further improved with the use of textures or patterns. Brands can elevate the box finish with the use of techniques like embossing that give it a raised texture. Using such techniques elevates the design and helps the serum stand out in the market.
Test Different Shapes and Sizes
The customizability of custom boxes allows businesses to make them in any shape or size. While designing your ideal serum packaging boxes, there is no harm in testing different shapes and sizes. As long as the design looks good and is functional, it can be made in any form.
The Wrap-Up
Designing a coherent and good custom box is no easy task. A lot of forethought and work goes into it. These tips will ensure that brands come up with incredible designs for their serum packaging boxes and stand out in the market. Packaging Mania offers affordable and personalized boxes in the US. Visit our website and get a quote for your ideal serum box.