New Zealand’s bold move to work towards establishing a legal framework for online casino regulation is a massive moment for industry. 

The decision is also an exciting opportunity for technology companies, especially those based in the United Kingdom (UK), where there is already a well-established iGaming sector.

With the regulatory framework in New Zealand expected to be ready by 2026, UK-based tech firms have time to formulate plans designed to capitalise on the exciting opportunity.

A Market Ready for Innovation

According to Minister of Internal Affairs Brooke van Velden, the forthcoming framework will make it illegal for unlicensed operators to target New Zealand players. 

Licences will be auctioned to operators that meet strict regulatory requirements to ensure that only credible and innovative businesses acquire one.

Bringing such clarity creates a fertile ground for UK tech companies which specialise in developing iGaming tech to step in with their innovations. 

The UK is buzzing with innovation in the iGaming sector, with companies such as BeyondPlay, Bettormetrics and InCrowd blazing the trail in analytics, gaming solutions and interactive platforms. 

These companies can help New Zealand operators comply with the water-tight regulations while improving user experience and efficiency.

A Lucrative Opportunity

The New Zealand government’s decision to enforce strict advertising and operational guidelines means that operators will need ultra-modern tech to differentiate themselves.

UK companies can help satisfy the demand for advanced gaming platforms, data analytics tools and slick customer retention solutions. 

For instance, Bettormetrics’ data analytics and forecasting software could help iGaming companies optimise their operations while meeting regulatory requirements. 

BeyondPlay’s Jackpot Management System could help operators engage players through customisable jackpots, adding excitement while boosting operator revenue.

InCrowd deliver mobile app solutions imbued with interactive features that could forever change how players engage with the good online casinos in New Zealand. 

A Win-Win for Operators and Consumers

The focus on protecting the consumers and minimising harm is commendable. UK iGaming tech companies know all about adhering to the highest regulatory standards.

The UK betting industry is the benchmark for responsible gaming, consumer protection and accountability. UK tech firms know how to swim in these waters.

They are experts at curating essential tools that promote responsible gambling, such as artificial intelligence-driven monitoring systems. 

Their expertise in integrating these tools into gaming platforms will help operators in New Zealand as they strive to meet the regulatory requirements while getting players to trust them more.

The restrictions on advertising and the move to create a separation between online casinos and other products mean there is a unique challenge that UK tech firms can help address.

UK firms can offer marketing solutions that ensure operators can reach their audience without violating advertising rules. 

A New Era for the New Zealand Market

With the world heading towards a gambling market driven by accountable and consumer-centric policies, New Zealand’s iGaming approach falls in line with the global trend.

SkyCity Entertainment Group, a prominent casino operator in New Zealand, has backed the new regulatory framework. 

“SkyCity has long supported regulating online play to minimise harm and protect Kiwis,” chief executive officer Jason Walbridge said in a LinkedIn post. “Limiting advertising and the number of operators in New Zealand is a good way of doing this. 

“Currently, there is a lot of money going offshore that should be staying in New Zealand as tax and community benefits. We hope this will be a key part of any future framework.”

There is a need for robust technological infrastructures that UK companies are well-equipped to provide. They can collaborate with New Zealand operators to drive innovation while helping to create a transparent and responsible gambling environment.

Strategic Advantages for UK Companies

The UK iGaming sector is renowned for its highly advanced technologies and regulatory expertise. 

Companies such as BeyondPlay, Bettormetrics and InCrowd have shown they can develop solutions that improve the gaming experience while complying with a complex regulatory environment. 

New Zealand is auctioning just 15 licences, creating an ultra-competitive market where the winners will be determined by how well they can differentiate themselves.

UK tech firms can bring tailored solutions that help operators stand out from the competition. They can assist Kiwi operators with scalability and profitability.

The new regulatory framework will create numerous challenges, but having experienced UK companies on board will help to keep issues to a minimum.