London, United Kingdom – July 9, 2025 – Taiwan has taken a bold step in driving regional wellness innovation with the launch of the ‘2025 Go Healthy with Taiwan’ campaign in the United Kingdom. Spearheaded by the Taiwan International Trade Administration (TITA) under the Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), this campaign encourages UK-based public institutions, enterprises, and SMEs to propose pioneering ways to apply Taiwan’s health-focused technologies to local community needs.
The campaign is structured as an open call for proposals across three strategic sectors: Fitness & Sports Technology, Cycling, and Smart Healthcare. Participants will vie for three US$30,000 cash prizes, awarded to the most impactful and innovative proposals. In addition, the top six teams will be invited to Taiwan for an exclusive “Go Healthy Tour”, – a curated, immersive experience offering direct access to Taiwan’s dynamic health technology ecosystem. This tour will feature hands-on demonstrations, site visits, and networking opportunities with leading Taiwanese companies, enabling participants to explore collaboration, product integration, and market expansion opportunities firsthand.
The response in the UK has been extraordinary,” said Mr. Ares Chen (Chen Chien Ming), Director of TAITRA London. “Through this campaign, we are fostering deep, cross-border collaboration that empowers British communities with Taiwan’s most innovative wellness solutions, setting a new benchmark for healthier societies in Asia.”
Sectoral Focus Areas:
Fitness & Sports Technology: From AI-enabled training systems to connected workout equipment, Taiwan’s smart fitness innovations are designed to boost personal and population-wide wellness outcomes.
Cycling: As a global manufacturing hub for high-performance bicycles and a leader in urban cycling infrastructure, Taiwan champions cycling as a sustainable, health-positive mode of transport.
Smart Healthcare: Taiwan’s Medtech sector offers advanced diagnostic platforms, telemedicine capabilities, and wearable technologies that are reshaping healthcare delivery and preventive care models.
Participation is made simple through the SurveyCake platform, which is designed for ease of submission. Detailed guidelines and case examples, such as Acer’s wearable health monitors already adopted by leading hospitals worldwide, are available on the official campaign website to support proposal development.
Proposal Deadline: August 14, 2025
Campaign Website: https://gohealthy.taiwanexcellence.org/
Join Taiwan in creating a healthier, more resilient future through innovation, collaboration, and shared purpose.
About Organisers
The International Trade Administration (TITA), established by Taiwan’s Ministry of Economic Affairs, is tasked with developing trade policies, engaging in international cooperation, and promoting economic agreements. Responsibilities include removing trade barriers, conducting data analysis, administering import-export operations, and resolving trade disputes. The Administration’s comprehensive role spans trade promotion, MICE industry development, and managing commodity classification. It conducts investigations on import relief and anti-dumping cases, addressing diverse facets of international trade, making it a pivotal entity in Taiwan’s global economic engagement. https://www.trade.gov.tw/English/
Taiwan External Trade Development Council (TAITRA) is the leading non-profit, semi-governmental trade promotion organisation in Taiwan. It was founded in 1970 to promote foreign trade, and is jointly sponsored by the government, industry associations, and several commercial organisations. The organisation has a well-coordinated trade promotion and information network, which consists of over 1,200 trained specialists stationed throughout its Taipei headquarters and 60 branches worldwide. In conjunction with its sister organisations, the Taiwan Trade Centre (TTC) and Taipei World Trade Centre (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies. Please visit: www.taitra.org.tw