Tech
How to Grow Your Google Business Profile Audience
Google Business Profile Hey there! Have you ever wondered why some businesses pop up right at the top when you search on Google?
Hey there! Have you ever wondered why some businesses pop up right at the top when you search on Google? It’s often because they have an optimized Google Business Profile. This powerful tool can significantly boost your online presence, helping you attract more customers. In this article, we’ll dive into how you can grow your Google Business Profile audience with some straightforward, actionable steps.
What is Google Business Profile?
Google Business Profile is a free tool provided by Google that allows businesses to manage their online presence across the search engine and its growing portfolio of utilities. It includes your business name, location, hours, reviews, and photos, all of which can show up in Google Search and Google Maps.
Why is it crucial for businesses?
Having a well-managed Google Business Profile helps your business appear in local search results. This can drive foot traffic to your location and enhance your online visibility, making it easier for potential customers to find and choose you over competitors.
Signing Up
First things first, you need to sign up for a Google Business Profile. Go to the Google Business Profile website, click on “Manage now,” and follow the prompts to enter your business details.
Verifying Your Business
Verification is crucial. Google will send you a postcard with a verification code to your business address. Enter this code online to confirm your business location. This process ensures that your business is legitimate and improves your trustworthiness in the eyes of customers.
Business Name and Description
Your business name should be accurate and reflect what your business does. The description should be engaging and informative, highlighting what sets you apart from the competition.
Business Hours
Make sure your business hours are accurate and update them for holidays or special events. Consistency here helps customers know when they can reach you.
Contact Information
Provide a phone number, email, and any other contact methods you use. Ensure these are kept up-to-date to avoid frustrating potential customers.
Importance of SEO in Google Business Profile
SEO (Search Engine Optimization) is essential for making your profile more visible. It involves using specific strategies to help your profile appear higher in search results.
Keyword Research Tools
Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords for your business. These tools can help you understand what potential customers are searching for.
Implementing Keywords in Your Profile
Incorporate these keywords naturally into your business description, services, and other areas of your profile. Avoid keyword stuffing, as it can hurt your profile’s readability and ranking.
The Power of Visual Content
People are visual creatures, and attractive images can significantly impact their decision to choose your business. Photos and videos make your profile more engaging and trustworthy.
Exterior and Interior Shots
Show what your business looks like from the outside and inside. This helps customers find you easily and gives them a sense of what to expect.
Product and Service Images
Showcase your products or services in action. High-quality images can attract more attention and drive sales.
Using Videos for Engagement
Videos can be a fantastic way to show off your business’s personality. Consider creating short clips that highlight your services, staff, or customer testimonials.
Why Reviews Matter
Reviews are a significant factor in attracting new customers. Positive reviews build trust and credibility, while a high number of reviews can improve your search ranking.
How to Ask for Reviews
Simply ask satisfied customers to leave a review. You can do this in person, via email, or through social media. Make it easy by providing a direct link to your review page.
Responding to Reviews
Always respond to reviews, both positive and negative. Thank customers for their feedback, and address any issues raised in negative reviews. This shows you value customer input and are committed to improving.
Types of Posts You Can Share
Share updates about your business, including new products, special offers, or company news. This keeps your audience informed and engaged.
Frequency of Posting
Regular posting is key. Aim to post at least once a week to keep your profile active and engaging.
Best Practices for Posting
Keep posts relevant and engaging. Use high-quality images and compelling copy. Encourage interactions by asking questions or including calls to action.
Understanding Insights
Google My Business provides valuable insights into how customers are interacting with your profile. You can see data on views, searches, and actions taken by visitors.
How to Use Insights to Improve Your Profile
Use this data to identify what’s working and what’s not. Adjust your strategy based on insights to continually improve your profile’s performance.
Creating Offers on Google Business Profile
Use the “Posts” feature to create and promote special offers. This can attract new customers and incentivize existing ones to return.
Advertising Events
Promote events like sales, workshops, or community activities. Clearly outline the details and benefits to encourage participation.
Benefits of Collaboration
Partnering with other local businesses can expand your reach and attract new customers. Joint promotions, events, or cross-marketing can be mutually beneficial.
How to Find Potential Partners
Look for businesses that complement yours. Reach out with a proposal for collaboration that outlines the benefits for both parties.
How Google Ads Can Boost Your Profile
Google Ads can drive targeted traffic to your profile. This paid advertising can significantly increase your visibility and attract more potential customers.
Setting Up a Google Ad Campaign
Create a Google Ads account, set your budget, and choose your target audience. Design compelling ads that direct users to your Google Business Profile.
Keeping Information Updated
Regularly update your profile with any changes to your business hours, services, or contact information. Consistency helps maintain trust and reliability.
Regular Engagement
Engage with your audience regularly through posts, responding to reviews, and updating photos. An active profile is more appealing and ranks higher in search results.
Tracking Performance
Regularly check your profile’s performance using Google My Business insights. This data helps you understand what’s working and where improvements are needed.
Adapting to Changes
Be flexible and ready to adjust your strategy based on performance data and changes in customer behavior or market trends.
Incomplete Profiles
Ensure your profile is complete with all necessary information. Incomplete profiles can appear unprofessional and deter potential customers.
Ignoring Reviews
Don’t ignore customer reviews. Responding to reviews, especially negative ones, shows that you care about customer feedback and are willing to make improvements.
Neglecting SEO

SEO isn’t a one-time task. Continuously update your keywords and optimize your profile to maintain and improve your search ranking.
Conclusion
Growing your Google Business Profile audience takes time and effort, but the rewards are well worth it. By following these steps—optimizing your profile, engaging with customers, and leveraging tools like Google Ads and insights—you can significantly boost your visibility and attract more customers. Keep your profile updated, respond to reviews, and regularly post engaging content to stay ahead of the competition.
FAQs
What is a Google Business Profile?
A Google Business Profile is a free tool that allows businesses to manage their online presence across Google Search and Maps.
How often should I update my Google Business Profile?
Regularly update your profile, especially if there are changes in your business hours, contact information, or services. Aim to check and update it at least once a month.
Can I manage multiple locations with one Google Business Profile?
Yes, you can manage multiple locations within one account, making it easier to keep all your business information consistent and updated.
How do I handle negative reviews?
Respond to negative reviews promptly and professionally. Address the customer’s concerns and offer a solution if possible. This shows you value feedback and are committed to customer satisfaction.
What are some tips for increasing engagement on my profile?
Use high-quality photos and videos, regularly post updates, and respond to customer reviews. Engaging content and interactions can significantly boost your profile’s visibility and appeal.
Table of Contents
Tech
Shaping the Future of Global Health: ‘Go Healthy with Taiwan 2026’ Unveils Top 20 Innovators from 62 Nations
Global campaign shatters records with 832 proposals, spotlighting breakthrough solutions in Smart Healthcare and Sports Tech.

The 20 Semifinalists for the “2026 Go Healthy with Taiwan” competition.
The “Go Healthy with Taiwan 2026” global proposal campaign has selected 20 semifinalists from 832 proposals across 62 countries, with two more rounds of selection still to come. The 20 shortlisted teams hail from 16 countries worldwide, including Australia, Brazil, Canada, Ethiopia, France, India, Israel, Japan, Malawi, New Zealand, Philippines, Poland, Spain, Tunisia, Ukraine, and U.S.A., fully demonstrating strong international diversity and innovative energy.
This campaign is organized by the International Trade Administration (TITA), Ministry of Economic Affairs, Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA). This year’s campaign grew sharply: entries came from 62 countries and totaled 832, up 30% from last year’s 638 entries from 55 countries. The jump shows how many innovators worldwide now want to work with Taiwan’s health and sports technology companies.
The 20 teams work in two areas: 11 projects in Smart Healthcare, such as AI screening tools, remote patient monitoring, and better equipment for clinics, and 9 in Sport Tech & Cycling, such as injury prevention, rehabilitation, exercise for older adults, and safer cycling. The cohort features a rich variety of organization types, mostly companies (70%) with products already on the market, plus NGOs, government bodies, and universities that work directly with patients and communities. They vary in size too: small and mid-sized firms make up 45% of the list, with large companies making up the rest. Whatever the technology, the teams are chasing four goals: finding illness earlier, making care affordable in rural and under-served areas, helping people move safely, and helping older adults stay independent.
Here is how the 20 teams line up against those four goals:
Finding illness earlier
- Horus ML S.L. (Spain) — AI that screens for heart disease risk.
- Masima: Macunaima Solucoes Em Imagens Medicas Ltda (Brazil) — AI-driven quantitative brain CT and MRI analysis developed with Taiwanese digital health platforms.
- Myant (Canada) — smart clothing that tracks vital signs continuously.
- Neodocs (India) — reads a urine test strip with a smartphone to screen for kidney disease in 30 seconds.
- Skin Scan Sp. Z O.O. (Poland) — AI that screens skin lesions.
Making care affordable in rural and under-served areas
- Cardiac Centre Ethiopia Cardiac Centre Ethiopia (The Children’s Heart Fund of Ethiopia) (Ethiopia) — offline-first cardiovascular and NCD clinical decision support for grassroots health centers.
- Municipal Non-Profit Enterprise “Central City Clinical Hospital of Ivano-Frankivsk City Council” (Ukraine) — rebuilding high-standard operating rooms with Taiwanese equipment.
- PragmaClin Research Inc. (Canada) — 3D cameras and AI that measure Parkinson’s symptoms, bringing assessment to rural patients.
- The word for the world in Malawi (Malawi) — IoT water sensors and hydroponic systems to secure safe drinking water and combat child malnutrition.
- Warux Health Ltda (Brazil) — Taiwan’s contactless vital-sign AI built into WhatsApp care services.
Helping people move safely and avoid injury
- ASENSEI Inc. (U.S.A.) — real-time movement analysis for gyms and fitness coaches.
- Be Bike (Brazil) — smart sensors on delivery riders’ e-bikes to cut downtime and fatigue.
- Espace Vélo (Tunisia) — Edge AI in a smart health mobility platform.
- INSEP – Institut National du Sport, de l’Expertise et de la Performance (France) — an injury prevention platform for athletes.
- OfficeMax New Zealand (New Zealand) — smart e-mobility packages for corporate green commuting and employee wellness.
Helping older adults stay active and independent
- E.Tel Communications Pty Ltd (Australia) — wandering detection for people with dementia.
- EnduCloud / Tomer Geminder (Israel) — exercise prescriptions for older adults.
- Sakai Medical Co.,Ltd. (Japan) — Taiwanese equipment that helps older adults live independently.
- Symbio Assistech Pvt LTD (India) — a cabin-sized folding wheelchair built with Taiwanese precision parts.
- UST Technovation Society (Philippines) — smart e-bikes and trainers with biometric monitoring for cardiac and chronic disease rehabilitation.
Because each proposal is built around Taiwanese products and technologies, these ideas also have a clear path from prototype to wide, everyday use.
The 20 semifinalist teams will now work one-on-one with industry experts to improve their proposals. The campaign is scheduled to officially announce the final 6 shortlisted teams in early November. Those 6 teams will be invited to Taiwan to pitch in person. Three of them will be chosen as winners, and each will receive US$30,000. Expectations are high as to who will take home the top honors—stay tuned! For comprehensive details regarding all 20 shortlisted proposals, please visit our official website: https://gohealthy.taiwanexcellence.org/
About the Go Healthy with Taiwan Campaign
“Go Healthy with Taiwan” is a global proposal campaign aimed at connecting global innovators, institutions, and organizations with Taiwan’s health and wellness industry to jointly develop new solutions for health and wellbeing.
The 2026 campaign, themed “Designing Healthier Futures Together,” focuses on Cycling, Fitness & Sports Technology, and Smart Healthcare. Participants are encouraged to incorporate Taiwanese products, technologies, services, or business models into their proposals. Selected participants will receive expert mentorship and have the opportunity to engage with Taiwan’s industry ecosystem.
Tech
How to Secure GCP Workloads in Production
According to Google Cloud, misconfigurations remain the main risk when it comes to running workloads in production on Google Cloud Platform (GCP). In 2025 alone, businesses across various industries faced financial loss of over 10.22 million dollars due to a data breach. This is why securing GCP environments should be treated as an ongoing job and done with diligence.
In this article, we’ll break down how to protect GCP workloads in production and keep your systems safe without turning your workflow upside down. Let’s get right into it.
Build Security on a Strong Identity Foundation
GCP uses Identity and Access Management (IAM) to decide who can do what. While this sounds simple and pretty obvious, this is where most teams trip up. Instead of giving specific roles to each user, group, or service account, they hand out broad roles like Project Editor or similar and end up with too many users having permissions that they don’t need.
Don’t make that mistake. Stick to the principle of least privilege.
- Give users and services only the access they really need, even if that means spending more time on setup.
- Make sure to regularly run the IAM Policy Analyzer to find out what users have what access and how many of them they use, so you can further tighten access control.
- Avoid relying on service account keys.
Once widely popular, these service account keys have become easy prey for cyber attackers who steal them from phishing and infected devices. Instead, opt for Workload Identity Federation and multi-factor authentication.
These simple precautions can help prevent breaches and give you more organized access control.
Segment Your Network Like a Pro
Your network is your first line of defense. If protected, no attacker will be able to get in. This is why segmentation should be given particular attention. Use Virtual Private Clouds (VPCs) for different environments like development, staging, testing, and production workloads. This way, if attackers somehow get into one area, they won’t be able to move across other environments.
Next up, give your attention to VPC Firewalls. Oftentimes, they are set up to allow traffic on all ports, which exposes sensitive data to breaches. Make sure to tweak the setup, ensuring they only allow traffic that is necessary.
For highly sensitive data, you can go a step further and add VPC Service Controls. This will let you draw a perimeter across specific Google-managed services (Cloud Storage, BigQuery, etc.) so that data can only move to approved networks. For example, if someone gains login credentials, they won’t be able to copy data out of that designated VPC security perimeter.
Use Built-In GCP Security Tools Early
Many teams make the mistake of waiting too long before finally deciding to set up security tools. And while GCP offers a solid suite of built-in services for building applications, the intricacies that come with it often limit flexibility and introduce unnecessary challenges. This is why opting for GCP security tools from the outset is often the best decision for many organizations.
Encrypt Data
Data encryption is a vital step in securing sensitive production data. The good news is, GCP automatically encrypts data at rest with Google-managed keys, but as an extra step, especially for regulated industries like healthcare, finance, etc., you can use Customer-Managed Encryption Keys via Cloud KMS on services like Compute Engine disks or BigQuery tables.
To eliminate the risk of possible key theft, ensure that:
- You store these keys along with your important assets, such as personal databases or financial records.
- You run automatic rotation at least once every 90 days.
For application secrets like API keys, certificates, and passwords, use Secret Manager instead of hard-coding them. Google guidance emphasizes the importance of storing “keys, passwords, certificates, and other sensitive data” in managed services, not in code.
Set up tight IAM policies on these secrets. They should only be accessible to developers at runtime and a few admins who’ve been granted access to rotate or delete them. This will add a strong layer of protection to your environment and reduce the chance of misuse or data leaks.
Harden Your Computer Workloads
Lock down the machines and containers themselves. For Virtual Machines (VMs), always use Shielded VMs, which are easy to enable simply by clicking the box on creation. This will enforce secure boot and firmware verification to prevent low-level compromise.
Keep all operating systems and container images patched. If not done already, make sure to enable OS patching or vulnerability scanning. For GKE containers, use tools like Container Analysis or Binary Authorization to scan container images for CVEs and only allow deployment of images signed by your CI/CD pipeline.
Finally, make it a rule to run only essential services on each host and avoid installing all services just in case. Containers and VMs should be treated as single-purpose workloads. For example, if you’re using Kubernetes, don’t run your own SSH daemon in pods.
Continuously Monitor, Audit, and Respond
You can’t fix what you don’t see. This is why it’s vital to continuously monitor what’s happening in your system and make adjustments. Enable Cloud Audit Logs for all admin and data access, and send these logs to a central logging project or SIEM as per Google recommendations. This will help your team spot any sudden new grants and block them from breaking into the workload.
Keep tabs on things like:
- Failed login attempts;
- Unusual traffic spikes;
- Changes in IAM policies.
Use Security Command Center (SCC) Premium to compile a list of all security findings from multiple resources and receive reports on threat detection events. Google stresses that this tool is particularly good at catching broadening of access and permissions, which is often the major reason that leads to breaches.
Make sure to set up alerts for unusual events. Cloud logging can trigger alerts on patterns like IAM roles being changed outside the usual change window or unusually large GCS object reads. Your audits should be thorough and regular.
Final Thoughts
To bring it to the chase, securing GCP workloads in production isn’t a “done-and-forget-it” job. It’s an ongoing work that requires constant attention and adjustments. However, if you combine the right tools, approach, and tight control over everything that happens in your system, the new habit of keeping your system safe can save you millions of dollars that could be lost due to malicious attacks.
Tech
Military-Grade Tested: How RETEVIS Industrial Two Way Radios Survive Extreme Environments
We translated 19 brutal MIL-STD-810H lab tests into real-world reliability for job sites. Here’s what it means for your gear.
See how RETEVIS Industrial Two Way Radios like RETEVIS RB48 series prove their reliability. We break down the extreme MIL-STD-810H military testing they pass and what that means for durability on your construction site or factory floor.
The claim of “military-grade” gets tossed around a lot in consumer tech, often with little to show for it. But for companies building tools that people’s safety and livelihoods depend on, that claim needs to be backed by a verifiable pedigree. For RETEVIS Industrial Two Way Radios, that proof comes in the form of a 47-page, third-party test report. Their RETEVIS RB48 and RB648 series radios have been subjected to—and passed—the full gamut of 19 environmental tests outlined in the U.S. Department of Defense’s MIL-STD-810H standard.

But what does a standard designed for gear that might be airdropped or mounted in a armored vehicle actually mean for a construction foreman, a warehouse manager, or an outdoor adventure guide? We decoded the technical report to translate these brutal lab trials into real-world job site and off-grid reliability.
The Test Chamber as the Ultimate Proving Ground
The official MIL-STD-810H certification, conducted by an accredited lab like GRG Metrology & Test, puts devices through a gauntlet that simulates years of worst-case-scenario abuse in a matter of weeks. For RETEVIS Industrial Two Way Radios, the testing highlights include:
Procedure I – Low-Pressure Operation: The radios functioned normally at an atmospheric pressure equivalent to 15,000 feet of altitude. Real-World Translation: Reliable performance for high-altitude mining, mountain rescue, or aviation ground operations.
Procedure I – Temperature Shock: Units were violently cycled four times between a -40°C (-40°F) deep freeze and a +85°C (185°F) oven in under a minute per transition. Real-World Translation: The radio won’t fail when moved from a freezer warehouse to a sun-baked refinery pipeline or left in a truck overnight in a prairie winter.
Procedure I – Immersion: Submerged in 1 meter of water for 30 minutes. Real-World Translation: It survives being dropped in a mud puddle, used in a torrential downpour, or rinsed off after a dusty shift.
Procedure I & II – Blowing Dust & Sand: Subjected to high-velocity dust and sand storms for multiple hours. Real-World Translation: Internal components stay protected in the abrasive, particulate-filled air of a demolition site, desert oil field, or grain handling facility.
Procedure I & V, VI – Shock and Vibration: Endured repeated 40G and 75G mechanical shock pulses and hours of variable-frequency vibration. Real-World Translation: They withstand the constant jolts inside a heavy machinery cab, the rattling on a forklift, or the impacts from accidental drops on concrete.
“The goal isn’t to create an indestructible brick, but a highly functional tool that is predictably reliable,” explains a RETEVIS engineer. “We design our RETEVIS Industrial Two Way Radios to pass these specific tests because they are a proxy for real-world extremes. If our radios work here, we have high confidence they’ll work for years on a demanding worksite or outdoor expedition.”
Beyond the Battlefield: From Military Spec to “Industrial-Grade” Clarity
This hardware-level toughness is foundational to RETEVIS’s 2026 brand promise: “The Signal Never Drops.” The company is leveraging this engineering credibility to do more than just sell radios; it’s aiming to educate the market. This effort includes the recent release of an “Industrial Wireless Communications Reliability Standard Guide,” a public whitepaper that breaks down device reliability into three clear, actionable tiers.
“Passing MIL-STD-810H is our internal benchmark and the origin of our product’s reliability,” the engineer states. “The public-facing standard is how we help customers choose. Does a campground manager need the same radio as an offshore oil rig mechanic? Probably not. Now there’s a clear framework to understand that difference and select the appropriate RETEVIS Industrial Two Way Radio for the task.”
Why This Matters for Professionals and Outdoor Workers
For businesses, this proven resilience translates directly to lower total cost of ownership (fewer replacements), reduced downtime, and enhanced safety compliance. For expanding user groups like family adventure teams, backcountry hikers, or event organizers, it means trustworthy communication when there’s no cellular signal and conditions get rough.
This move represents a significant shift in a market saturated with buzzwords. By open-sourcing its engineering philosophy and using objectively verified military testing as a baseline, RETEVIS challenges the entire industry to elevate its standards. In environments where a dropped signal means more than static—it could mean a missed safety warning, a delayed critical shipment, or a stranded hiker—this level of transparency and proven performance is becoming essential.
Where to Get the Tested Reliable Comms Gear:
For professionals and prepared individuals seeking this level of verified durability, the RETEVIS RB48 series Industrial Two Way Radios are available for purchase. You can find the latest models and kits on RETEVIS Official Amazon Storefront.
-
Tech2 years agoCustom Automotive Parts: Why 5-Axis Machining is the Future
-
Blog1 year ago
Save up to 40% this Prime Day 2025 — Proscenic’s summer-ready vacuums start at just £99
-
News2 years agoWhat Does Senior Home Care Include? A Complete Breakdown
-
Lifestyle3 years agoPopular People: Who They Are and Why They Matter
-
Blog2 years agoLuxury Denim and Avant-Garde Designs: Discover JUUN.J and Designer Jeans
-
Music2 years agoDiscover Free Music Downloads on Tubidy: A Comprehensive Guide
-
Entertainment2 years agoThe Captivating World of luѕт оf тне Dеаd 2
-
Technology4 years agoFind incredible discounts on top MagSafe chargers this Black Friday 2023!
